Intersection Segment | Rebuilding Sanford's Image June 27, 2012 | WMFE -Sanford leaders are trying to remake the city's image after the Trayvon Martin case. They've launched a new public relations campaign billing the city as, "Friendly Sanford." This week on Intersection 90.7's Mark Simpson talked with Sanford economic development director Nick Mcray about the new campaign. John Schorr, senior professor of sociology at Stetson University, joined the conversation. Mcray began the conversation by explaining the economic impacts of Sanford's image after the shooting.
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